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STOCKHOLM, Sweden – Europe’s largest fashion retailer Hennes & Mauritz has once again sealed a deal to create a fashion line with Madonna, the company said Thursday.
Madonna will team up with H&M’s head of design Margareta van den Bosch to create the “M by Madonna” women’s wear collection — scheduled to be launched globally in March.
This is the second time the world-famous singer collaborates with the Swedish clothing chain. H&M supplied Madonna and her entire entourage with a complete offstage wardrobe for the Confessions World Tour that began on May 21.
“I’ve made no secret of my love for fashion and trends,” Madonna said in a statement. “Working with Margareta and H&M was an exciting and new creative challenge for me. I’m really happy with the results and look forward to wearing ‘M by Madonna’ along with the rest of the world.”
H&M said the new collection will “reflect Madonna’s timelessness, unique and always glamorous style.”
Madonna has a long history of working with Swedes, including music video director Jonas Akerlund and top music producer and song writer Anders Bagge.